I am currently a freelancer and consultant, focusing on content strategy and project and event management. But, I am interested in going back to a full-time day job if the right opportunity — working on a team of dedicated and passionate people, creatively approaching solutions, doing projects that benefit diverse and underserved communities — arises.
What I Do
At To The Point, I am a consultant working on content strategy, outreach and promotion, and UX design for the Pacific Northwest Software Quality Conference (PNSQC). For this client, I have most recently been working on a content audit to accompany a rollout of an update to the mobile version of the site. With outreach, we’ve built up more of a year-round community, with resources for attendees, presenters, and enthusiasts, and now have regular meetups. I initiated gatherings around the Call for Abstracts starting last year, seeking presenters for the annual 3-day event, and talked to attendees about the submission process, which is our next focus for a revision.
At Taqueria Los Gorditos Co., I do a little of everything. From food photography and menu design to site building and event promotion, I have worked with this local small business since 2007.
One specialized thing I have also done for Los Gorditos is to create customer profiles based on times of day, days of the week, and location. I conducted interviews and ethnographic research, and presented my findings and recommendations. I then worked with the owners to create a branding overhaul, including new menu items, signage, and a more uniformed look to all the locations. Due to health issues within the family of owners, most of the work has not been enacted, but we’re still slowly implementing changes.
I started designing their menus not long after their original food cart location opened, and have designed forms and inventory lists for in-house use, did the original site design, project management for structural and fixture upgrades at the locations, and helped put together three business proposals for new locations.